Keeping Independent Practices Alive and Viable

Independent practices are operating in one of the most complex regulatory and reimbursement environments in healthcare’s history. Atlas & Perpetua was built for that reality.

Our Founder And CEO

Founded in 2024 by CEO Shawntea “Taya” Gordon, Atlas & Perpetua works with independent practices to identify revenue cycle risk, build proactive systems, and develop the strategies that keep practices financially viable. Taya gained more than fifteen years of experience working inside independent practices (in operations, administration, and revenue cycle leadership) before building the consultancy she’d always wanted access to.

Her work spans revenue cycle diagnostic evaluations, strategic advisory, and training for practice leaders and executive teams. She is a Senior Consultant and Government Affairs Council member at MGMA, a board member of the Dignity in Healing Collective, co-author of two industry books, and former Adjunct Professor of Revenue Cycle Management at Howard University.

Atlas & Perpetua’s position is uncomplicated: independent practices are worth keeping open, and the revenue cycle is one of the most direct levers for doing it. Every engagement is built around that.

Our Mission and Values

MISSION

We strengthen the business of healthcare and demystify the system for the communities it serves.

Values

At Atlas & Perpetua, we are Mission Driven. Practice Focused. Community Inspired.

We operate with:

Integrity in Every Decision

We tell the truth about performance, even when it’s uncomfortable. Our guidance is data-driven, ethical, and grounded in long-term sustainability.

 

Radical Clarity

Healthcare is complex. We simplify it. Whether advising executives or educating communities, we make the system understandable and actionable.

 

Performance Accountability

We focus on measurable outcomes. Revenue, operations, and strategy must translate into tangible results, not theory.

 

Community Responsibility

Strong practices strengthen communities. We contribute our expertise beyond the boardroom to improve healthcare access and understanding.

Partnership Over Transaction

We work alongside our clients as trusted advisors, building durable systems and strong leadership foundations.