Revenue cycle strategy, without
the guesswork

We assess what’s really happening in your revenue cycle

Revenue cycle strategy, without the guesswork

LET US CHART YOUR PATH TO SUCCESS ACROSS THE EVER-CHANGING HEALTHCARE LANDSCAPE.

OUR PARTNERS

WHat we do

We provide flexible, expert-driven services designed to support healthcare organizations at every stage of their revenue cycle journey, from foundational assessments to strategic advisory services and speaking engagements.

WHat we do

We provide flexible, expert-driven services designed to support healthcare organizations at every stage of their revenue cycle journey, from foundational assessments to strategic advisory services and speaking engagements.

Revenue Cycle
Diagnostics

Evidence-based evaluations of your revenue cycle performance. Identify your velocity, your top denial reasons, how you can optimize your revenue cycle, and more in one assessment.

Strategic
Planning

Direct access to executive-level expertise for shaping a clear, realistic path forward. Together, we define your strategic revenue cycle priorities, sharpen decision-making, and build a plan that actually works.

Speaking &
Education

Inspire and educate your audience through dynamic keynotes, webinars, and workshops delivered by experienced thought leaders in revenue cycle and healthcare strategy.

Speaking &
Education

Inspire and educate your audience through dynamic keynotes, webinars, and workshops delivered by experienced thought leaders in revenue cycle and healthcare strategy.

Strategic
Planning

Direct access to executive-level expertise for shaping a clear, realistic path forward. Together, we define your strategic revenue cycle priorities, sharpen decision-making, and build a plan that actually works.

Revenue Cycle
Diagnostics

Evidence-based evaluations of your revenue cycle performance. Identify your velocity, your top denial reasons, how you can optimize your revenue cycle, and more in one assessment.

WHO ARE WE?

The healthcare landscape is constantly evolving.

At Atlas & Perpetua, our goal is to help you chart a path to success across this ever-changing industry.

The challenges facing healthcare organizations vary as widely as the definitions of success. Whether you represent a hospital, private practice, rural health clinic, or sole proprietor, we can support your needs.

Let us help you define what success looks like in your organization so we can work together on the strategy, innovation, and transformation necessary to achieve and surpass your goals.

OUR FOUNDER AND CEO

Shawntea “Taya” Gordon

It’s a great time to be in healthcare, if you’re ready to lead change rather than react to it.

Taya is an educator, author, and keynote speaker specializing in healthcare strategy, revenue cycle optimization, and health policy. She works with CEOs, physician-owners, and practice administrators to strengthen financial performance, reduce operational risk, and build sustainable, scalable medical practices.

Her work bridges policy, operations, and real-world practice management, translating complex regulatory and reimbursement challenges into clear, actionable strategy. She partners closely with leadership teams to challenge inefficient systems, improve decision-making, and drive measurable results.

“Taya’s expertise regarding the development and management of our practice’s RVU program has been extremely helpful. Her use of analytics through our EMR reporting gave us the confidence to know that we were creating a solid program for our providers based on actual data. This has given our doctors and allied health professionals a high degree of confidence in what has been a new program for our company. As owners, this has helped us build better relationships with all of our clinicians and bolstered their confidence in our leadership. Thank you, Taya!”

— John Feeney, Metroplex Medical Centers

What Our Clients Say